What are the benefits of using social media for business? Consider that there are now more than 4.2 billion active social media users across the globe.

If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Why Do Businesses Need Social Media?

In this digital age, having a social media presence is just as important as having a website. People around the world use social media not just as a tool for connecting with their peers, but also as a method for searching for new businesses, understanding the latest trends, seeking customer service, and much more.

Social media helps your business grow.

A social media presence helps your business grow by increasing brand awareness and website traffic. Engaging content can attract new customers who are searching for your business. This leads to a curiosity about your brand that translates to increased website and foot traffic. Engaged visitors then become customers.

But it doesn’t stop with increased leads and sales. Customers now have a quick, convenient way to engage with your business. Maybe they have a question that is prohibiting them from becoming a customer. With a social media presence, they can message you just like they would message a friend to receive a timely answer. Quick and efficient customer service leads to long-term and loyal customers who are likely to share their experiences with their friends.

Social Media boosts your reputation.

A social media presence adds transparency to your business. Not only can you communicate news and updates more efficiently, but you can also share your company’s story on a deeper, more personal level. This level of transparency humanizes your brand, makes you more relatable and adds a personal touch that automatically generates trust.

Social media can also help boost your reputation by being a source of news. Have an update? Go one step beyond a mass email and post to your social media. Keeping your customers informed about what is happening in your business is another way to build trust.

And lastly, but arguably most importantly, customers who feel special are more likely to remain loyal to your brand. Engaging with customers through social media not only makes them feel like you care about them but also keeps you top of mind.

Let’s Get Social!

We get it – operating your social media accounts can be overwhelming and is time-consuming. In a rapidly changing space, keeping up with the latest trends can feel impossible. That’s why we’re here to help. We know the ins and outs of social media and have a team of experts who know how to make your brand look good on the platforms your customers use the most.

Unravel offers several social media packages to ensure that your budget and goals are met. Contact us today to schedule a free consultation.