Pay per click advertising is one of the most powerful marketing channels available, to businesses of every size. Unfortunately, there are also frequent misconceptions about PPC. Some business owners think that they have to pay a fortune just to get an ad to show up in Google, and some think that they can’t afford PPC.
1. What is SEM and PPC Advertising?
SEM, or search engine marketing, is using paid advertising to ensure that your business’s products or services are visible in search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a result for that search query. One SEM tool is PPC Advertising. As the name suggest, pay per click means that an advertiser pays a fee each time a user clicks their ad.
2. How to Get Started With Pay Per Click Advertising?
Our approach to PPC advertising starts with a deep understanding of your site visitors and campaign objectives. By understanding your marketing metrics, we’ll identify the type of traffic you need and implement data-driven strategies to reach your goals. We use Google, Bing, Facebook, YouTube, Amazon, display networks, and more to make sure you’re getting in front of the best customers for your business.
To get started, you will need to set up advertising accounts with the various platforms you’d like to advertise on. Search engine advertising is the most popular form of PPC, and requires a Google AdWords account.
3. Why You Should Contact Us to Help Your Business with Search Engine Marketing.
PPC is a flexible online advertising method that lets you create a budget and adjust it at any time necessary. Most importantly, you can target your ideal audience directly, which is impossible with traditional advertising or digital marketing campaigns. The insights gleaned from the data tracked from PPC campaigns is invaluable because it gives you a better idea of your users’ behavior.
We’ll craft a PPC strategy that improves both the volume of leads and the quality of customers by targeting relevant keywords, bringing you only the highest intent traffic. From PPC audit and account set up to ads management and campaign monitoring, we use our expertise and industry experience to improve your online performance.