Digital Marketing for
Dentists & Orthodontists
What makes your dental practice unique? Is it high-quality care? Sought after doctors and staff? Cutting-edge technology?
Highlighting your practice’s best attributes and educating patients about why they can feel confident choosing you is the foundation for growing your business.
upgrade your brand identity
Your Website Is Your Digital Brand Identity
Patients won’t believe that you are a trusted practice using the latest technology when your website is outdated.
Furthermore, an old or nonexistent website makes it hard for new customers to find you in the first place.
Use your website to share what your practice can offer. You want your digital presence to mirror the experience patients will have in your office – make it easy to navigate and understand how you can help them. Unravel helps you develop enticing, relevant content and design to attract potential patients searching for your services.
Getting traffic to your site is only half the battle. You want qualified leads that turn into patients.
Your new website will help you:
How We Can Help
Effective marketing strategies go beyond having a functional website. Unravel uses a multi-channel approach to develop a strategic plan that converts visitors into loyal patients.
Search Engine Optimization (SEO)
Search results listed on page 1 of Google get 95% of all web traffic.
Use your website strategically to be found by patients who are searching online. If you aren’t ranking at the top of search results, you are missing out on connecting with potential patients.
Unravel helps you capitalize on people searching for your services by improving your organic ranking.
Reputation Management
Did you know that 59% of Americans find patient reviews to be important when choosing a doctor?
Patients want to know that others like them have had a positive experience at your practice before they entrust you with their own health. For this reason, it is vital for dentists & orthodontists practices to solicit positive reviews from satisfied patients.
Unravel helps your practice solicit these positive reviews and respond to any negative reviews in a way that is HIPAA compliant and empathetic.
Search Engine Marketing (SEM)
Reach even more patients with paid advertising.
Unravels helps your marketing efforts result in qualified leads that turn into real patients. We help dental and orthodontic practices appear at the top of search results by using targeted advertising strategies designed to attract local patients to your practice.
Our goal is to fill your schedule and reduce the cost of acquiring new patients.
Make Your Website Accessible For Everyone
Accessibility and Privacy Laws Matter!
Ensure That Your Website Is Accessible & Compliant
Making the internet accessible is about leveling the playing field for 20% of the world’s population. The internet has become the most important innovation of our lifetime, though not everyone is able to access it in the same ways. Making your website and digital presence inclusive is the most significant step towards achieving a society that prioritizes the inclusion of all its people and values, everyone, for who they are, regardless of abilities.
We offer solutions designed for healthcare providers to streamline accessibility and empower you to take the inclusive approach and comply with ADA & WCAG laws.
- Make your website inclusive for everyone
- Attract new customers
- Comply with legislation
We implement the highest industry standards and practices regarding the security of the websites we operate on and their users’ privacy. We are GDPR and CCPA compliant and trusted by industry leaders.
Don’t Forget HIPAA Compliance
Unravel understands the importance of HIPAA compliance for healthcare providers. In certain marketing circumstances, these lines can be blurred. To avoid any issues with compliance, we make website recommendations that ensure you are not collecting medical or clinical information or violating PHI or HIPAA.