Promoting Inclusivity and Equal Access
In today's digital age, having an online presence is crucial for businesses of all sizes. However, it's not enough to simply have a website; it must also be accessible to all individuals, including those with disabilities. Ensuring ADA compliance on your website is not only the right thing to do, but it also brings numerous benefits to your business. By making your website accessible, you promote inclusivity and provide individuals with disabilities the opportunity to engage with your content, products, and services on an equal footing.
Expanding Your Customer Base
Moreover, ADA compliance on websites can expand your customer base. Approximately one in four adults in the United States have a disability, according to the U.S. Census Bureau. By making your website accessible, you tap into a large potential customer segment that might have otherwise been excluded. This can lead to increased website traffic, conversions, and ultimately, revenue for your business. By prioritizing accessibility, you demonstrate your commitment to diversity and inclusion, fostering a positive brand image that resonates with customers.
Enhancing Search Engine Optimization (SEO)
Additionally, ADA compliance can enhance your search engine optimization (SEO) efforts. Search engines like Google prioritize websites that provide a positive user experience, including accessibility features. By implementing ADA-compliant practices such as alternative text for images, descriptive headings, and proper site structure, you improve your website's visibility in search engine results. This means more organic traffic and improved online visibility for your business. ADA compliance not only benefits users but also contributes to the success of your digital marketing strategies.
Unlocking Valuable Tax Credit Benefits
In addition to the ethical and business advantages, ADA compliance can make your business eligible for valuable tax credit benefits. The Americans with Disabilities Act (ADA) provides a Disabled Access Credit to businesses that incur expenses related to removing barriers and complying with ADA regulations. This credit is worth up to 50% of eligible accessibility expenditures, allowing businesses to recoup a significant portion of their investment in accessibility improvements. By taking advantage of this tax credit, you can not only improve your business's accessibility but also save money and potentially increase your customer base.
Applying For The ADA Tax Credit
To apply for the ADA tax credit, businesses must meet specific conditions outlined under Section 44 of the IRS Code. This includes having either 1) gross receipts of $1 million or less in the previous tax year or 2) having 30 or fewer full-time employees. Once eligibility is confirmed, businesses can fill out Form 8826, which can be found on the IRS website. This form should be attached to the yearly tax return and submitted accordingly. By investing in ADA compliance, businesses have the opportunity to reduce their tax liability and allocate resources to further improve their business or enhance accessibility in other areas.
Learn How Your Website Can Become ADA Compliant
ADA compliance on websites is not only a legal requirement but also a strategic business decision. It promotes inclusivity, expands your customer base, improves SEO, and potentially unlocks valuable tax credit benefits. By investing in accessibility, you create a better user experience for all individuals and position your business for long-term success in the digital realm. Prioritize ADA compliance, and reap the rewards of a more inclusive and successful online presence. Contact us to learn how.
